Ph.D. Alumnus David Da Wei Liu is joining AT&T's End Product Measuring and Optimization team, housed in AT&T's experience design studio (XDS).
As a User Experience (UX) Researcher, Dr. Liu will be working to increase AT&T's UX data competency, data collection, presentation, and evaluation processes, and data driven decision making. His role will be focused on statistical analysis and quantitative research for the video streaming platform DirecTV now (200K+ users) and for AT&T Broadband Hardware products.
Liu received his Ph.D. in Education specialized in Learning, Teaching, Cognition, and Development. His research interests included science education, out-of-school time activities, and diversity & equity. He was advised by Associate Professor Hosun Kang.
While a Ph.D. student, Liu engaged in a design-based research project, situated in a research practice partnership, to understand how to create afterschool programs that connect home, school, and community resources. Liu and his team designed, planned, and implemented weekly science outreach programs and monthly family science nights at the El Sol Science & Arts Academy in Santa Ana. The aim of the project was to support students to position themselves as active science learners and to use science to improve their communities. For more information: SuperScienceSquad.com
During his doctoral studies, Liu was honored as a Newkirk Fellow and received UCI Engage "Graduate Student Future of the Field Award." Read more here.
Liu received his bachelor’s degree in Anthropology and Public Health with a minor in Educational Studies from the University of California, Irvine. After graduation, he spent a year in the AmeriCorps State program in a children’s museum conducting a research study on how children develop scientific thinking skills and understand their own learning processes. Along with being a research assistant, David taught in the museum’s after school K-5 STEM program.
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